Nothing is worse than mustering up the courage to make a ‘cold call’ and hearing proverbial crickets. Gulp! Well there’s good news for those of us who dread even the thought of this scenario, generally cold calls are not the best way to generate new sales leads. At least not right away.
A more productive and recommended method to generate new sales leads is to simply reach out to your repeat customers. Touch base, check-in and remind them of your current news and specials through personalized communications like email, phone calls and newsletters. Nurture these relationships with sincere customer service and they’ll show their appreciation through recommendations and ‘informed’ referrals.