Research proves digital marketing tools support small business growth
Digital Marketing Tools –
A recent research study conducted by Deloitte revealed online digital tools like optimized websites, data analytics and online marketing do improve small business expansion and promote growth in ‘today’s economy’.
The study identified lead generation, business growth and ultimately job creation were all ‘key ways’ small businesses were impacted by employing digital tools in their marketing strategy.
The study found those businesses who used analytics and video on their websites were ‘almost 3x as likely’ to see an increase in calls and leads. Further, foot traffic, sale queries, and orders increased as well!
Online video tools such as YouTube and cloud based communication like Google Hangouts were also shown to help a small business extend its reach and improve its visibility to new customers and markets.
Use free listing tools like Google My Business (GMB) tool to improve your business’ reach. Learn the basics …
In our upcoming seminar, Optimize Your Business, Maximize Your Technology, (co-presenting with Interpreting Technology), speakers will dive into which specific digital components – like GMB, should be included your marketing strategy.